In Africa, a child dies from malaria every 45 seconds. This life-threatening disease is caused by parasites that are transmitted to people through bites of infected mosquitoes. Highest at risk are poor communities who cannot afford treatment or have limited access to healthcare, trapping families in a downward spiral of poverty. Ninety percent of malaria related deaths occur in sub-Saharan Africa.
ING Activewear, Touch The World and the designers associated with this project are all personally committed to launching one of the largest initiatives to help prevent the millions of African children and adults from dying of malaria every year. Supporters will be playing a direct role to raise crucial funding needed to bring this technology to the masses for support, prevention and education to the more than 225 million cases of malaria reported each year worldwide.
This project came to fruition through combining the critical need for a solution to a rampant epidemic with the passion and expertise of a group of colleagues. CODE PURPLE will bring world renowned designers and fashion moguls in the name of protecting innocent people from contracting malaria. Each show will feature collections that incorporate the same treated fabric as the Moskeeto Hood-E™. The vibrant purple hue will be consistent throughout each collection as well as the overall theme of the event. Guests, too, are encouraged to incorporate purple into their wardrobes or accessories in support of the evening.
CODE PURPLE will be an evening to remember. Guests will vary from A-list celebrities to general admission. The evening will commence with an elegant silent auction hour where guests can enjoy Intrepid exhibitions, followed by a runway show. At the conclusion of the event, select pieces featured in the show will be auctioned off at a minimum bid. Guests will have the ability to purchase Moskeeto Armor™, donate to the cause, and receive a swag bag. Wear your support by incorporating purple into your wardrobe.
Your support and advocacy will allow Moskeeto Armor™ to make an impact in the lives of the millions of people living and dying from Malaria. It is only by working together than we can make a difference and save lives.